Technology has affected the world of Human Resources (HR) possibly more than any other function in a company, and not just because of how we utilize it. Technology has become avital tool for most HR professionals because of the importance of TALENT to the success of any organization. Technology will continue to transform how candidates will view a company’s culture, the speed and manner in which we reach potential talent and the ability to bring generations together for innovation and create the ultimate competitive advantage.
“The newest technology affords us avenues to share the expertise of the experienced generations with ease by utilizing technology that is so much a part of the DNA of the “X’s & Y’s”
Let’s look at three key recruitment and talent points that are affected by technology:
Importance of Defining the Brand
Wikipedia defines Brand as, “a name, term, design, or other feature that distinguishes one seller’s product from those of others.” Smart companiesdefinetheir Brand by suggesting, “this is the place you want to work.” The manner by which prospective candidates learn about our companies distinguishes the Brand to them. Technology is a key to reaching the younger generations. The “Gens X’s& Y’s” judge us not only by the message we send but how we send it (i.e.,viaour website, Twitter, Facebook, LinkedIn, Instagram, and many more social media platforms). If we are not using these contemporary channels in our recruiting mix to define who we are, it’s a sure bet we will not connect with these generations.
Sourcing Talent-Competitive Advantage
It’s no revelation that companies often compete for the same pools of talent. Whether the talent we seek is leadership, management, accountants, individuals with special technical expertise, customer service or call center representatives, equipment operators-you get the point-there is a limited number of every one of these individuals that we refer to as “TALENT.” The company that can get its message out faster, better, reaching the most people in the shortest amount of time, delivering just the right message in a manner that will actually get the attention of perspective talent and then make it easy forthem to respond, will have a competitive advantage. In today’s market, technology provides that competitive advantage in the recruitment process in the following manner:
Utilizing Intergenerational Talent
Along with the advantages and new technology resources in the recruitment process there are challenges associated with having multiple generations in our workforce. So what can be done to make these intergenerational relationships win win’s for the company and all involved?
Encouraging Collaboration in the Multi-Generational Workforce-The Secret Sauce
There was a time when finding and recruiting talent was believed to be the most difficult job of human resources. As technology provides greater resources in recruiting, it also provides many more avenues for employees to find other opportunities. How do we deal with this issue in the competitive recruiting landscape? And once onboard, how do we keep talent and leverage the mix of talent within the company?
We can’t change the fact that technology opens the door to outside opportunity. But within a company, technology presents a significant means for all generations to work together better than ever before.
The newest technology affords us avenues to share the expertise of the experienced generations with ease by utilizing technology that is so much a part of the DNA of the “X’s & Y’s”. Yes, this will require experienced employees to change how they will interact and communicate. And these newer generations just might find it rewarding and advantageous to offer some direction to their elders on using technology, creating an environment that inspires change and challenges all generations to listen differently; this can be extremely productive and even fun. As we manage talent in this manner throughout the organization, employing the best of all generations, we emphasize collaboration and encourage new heights of innovation. We are literally transforming the organization by nurturing and leveraging the best of all segments of our workforce.
In today’s and in tomorrow’s market, at the end of the day, technology plays a big part in defining our brand, and it gives us an edge to source, find and attract talent in a competitive marketplace. And if we all embrace it and use it to its fullest, technology will be a resource to bring together everyone in a company for innovation and new competitive advantages.